In the world of custom motorcycling, few brands have managed to fuse performance, design, and culture as successfully as Roland Sands Design (RSD). Born in sunny California, this workshop and brand has become a true icon within the international custom scene. Here, motorcycles are not just built—they set trends.
A legacy that unites racing and design
Founded by Roland Sands, a former professional racer and AMA 250GP champion, RSD was born from a very specific vision: to merge the world of performance racing with custom design. And it has certainly succeeded. Roland is not just a motorcycle builder; he is an artist with a racer’s DNA who understands how a machine should feel at its limits. This blend of racing heritage and aesthetic sensibility has led RSD to collaborate with major brands like Harley-Davidson, BMW Motorrad, Indian, Ducati, and Yamaha. The result: motorcycles that look like works of art but perform like true beasts on the road.
Motorcycles with Attitude and Technology
Those lucky enough to ride or own a Roland Sands motorcycle agree: the balance between performance and style is unique. Customer reviews and opinions particularly highlight the ergonomic focus, material quality, and aggressive design without compromising comfort.
An owner of a RSD-customized Indian Scout comments:
It’s a perfect fusion of muscle and class. Every time I ride it, I not only get looks, but also feel the DNA of a racing bike.
Another user adds:
I have RSD parts on my Sportster and they’ve completely elevated the bike’s performance. They’re not just beautiful; they’re designed to perform.
In addition to complete motorcycles, Roland Sands Design also produces an extensive line of aftermarket parts, accessories, and apparel. From exhausts, handlebars, triple trees, and tanks to gloves, helmets, and jackets, reviews of their products reflect high satisfaction in both aesthetics and functionality.
Creations that Leave a Mark
RSD es conocido por proyectos que cruzan los límites de lo tradicional. Desde su legendaria BMW Concept 90 hasta las radicales Harley-Davidson XR1200 Tracker o las brutales Ducati Hypermotard custom, cada proyecto lleva una firma inconfundible: audaz, moderna y absolutamente única.
Sus colaboraciones con marcas de renombre y presencia en eventos como el Born-Free, Sturgis, o el Wheels & Waves, lo han consagrado como una referencia mundial. En medios como BikeExif, Cycle World, The Vintagent y, por supuesto, Cafe Racer World, sus motos son protagonistas habituales.
RSD is known for projects that push the boundaries of tradition. From the legendary BMW Concept 90 to the radical Harley-Davidson XR1200 Tracker and the brutal custom Ducati Hypermotard, each project carries an unmistakable signature: bold, modern, and absolutely unique.
Its collaborations with renowned brands and presence at events such as Born-Free, Sturgis, and Wheels & Waves have established RSD as a global reference. In media outlets like BikeExif, Cycle World, The Vintagent, and Cafe Racer World.
A lifestyle brand
Roland Sands Design is not just a workshop; it is a global brand with its own identity. Its line of clothing and accessories has gained widespread popularity, combining motorcycle aesthetics, urban design, and premium quality. Reviews and opinions on online stores confirm it: RSD jackets, t-shirts, and helmets are as functional as they are stylish.
Additionally, RSD has been a pioneer in organizing events such as the Super Hooligan Series, a competition that combines flat track racing, speed, and a rebellious spirit. These initiatives reflect Roland’s philosophy: speed, design, and fun, all in one.
Conclusion
Roland Sands Design represents the evolution of the custom world: motorcycles that not only look great but also feel amazing to ride. From customers customizing their Harley with RSD parts to those acquiring a complete bike, everyone agrees on the quality, character, and performance.
If you’re looking for the perfect balance of cutting-edge aesthetics, high-level engineering, and Californian spirit, RSD is a must-know name. In every line, curve, and roar of their creations, there’s a story, an attitude, and a promise: that the passion for motorcycles is alive and well, now with more style than ever.
